Tag Archives: tea

Love at first chai

28 Jun

White Love Tea - Love Chai

My first encounter with Love Chai was some years ago when the cute, whimisical packaging caught my eye in a local cafe. It was only a few days before Mothers Day so I decided they were ideal gifts for my tea loving mum and mother-in-law. The chirpy assistant at Organic Larder was pleased to inform me that my gifts could also lay claim to being the product of local enterprise.

I was slightly intrigued by the entrepreneurial story of duo Emma and her partner Amon who had gotten into the tea business after noticing a gap in the certified organic, chemical free tea market. Their confidence to invest in an idea and have  dreams big enough to see it through. So often our products are stamped ‘Made in China’, or marked ‘From imported ingredients’ and here was a locally produced product that hadn’t travelled the sea’s or been the concept of a global organisation with their spin and  clever marketing campaigns. Just by buying the product I  felt like I was supporting local business at a really grassroots level.

After successfully gifting the tea to my mum’s I headed back to the shop to purchase some for myself and my non-coffee drinking, all things natural loving, complete chai fan, sister.

Years later and Love Chai is still going strong. They are now distributing an expanded range to over 100 stores nation-wide. From a simple idea to nation wide distribution, Love Chai stands as a great example of local entrepreneurism and enterprise and serves as a reminder of the quality products that are owned and produced in our own region.

You can see a list of Geelong stockists or buy online at the Love Chai website

Love Chai owners Emma & Amon

Emma & Amon

* I have no affiliation with the owners of Love Chai and have not be paid for this post, I just like to spread great local stories.